Growth Lead, Product & Virality

**Product Marketing Lead at Rho in NYC** **What you'll do** - Own positioning, narrative, pricing story, and competitive strategy for new market entries - Build the story for Rho's most advanced AI products and make frontier capability legible - Manage the launch calendar and determine what ships loud, quiet, or not at all - Partner with Sales to turn product capability into winning field stories - Develop segment-specific GTM strategies and messaging for the SMB market **What they're looking for** - Experience in product marketing with a focus on positioning and launches - Ability to build and scale marketing functions without adding headcount - Strong analytical skills and a customer-centric mindset - Experience with competitive positioning and objection handling - Ability to translate complex technical work into understandable language **Details** - Location: NYC - Type: FullTime - Salary: null