Lifecycle Marketing Lead

**Lifecycle Marketing Lead at Relay in Toronto, ON, Canada** **What you'll do** - Own the self-serve acquisition lifecycle strategy from first touch to registration - Architect multi-channel journeys across email, push, SMS, and in-app - Run A/B tests with clean attribution tied to acquisition funnel metrics - Partner with cross-functional teams to turn business priorities into customer journeys **What they're looking for** - Strategic thinking with ability to execute with precision - Experience building programs and measurement from scratch - Data-driven approach to experimentation and optimization - Strong cross-functional collaboration skills **Details** - Location: Toronto, ON, Canada (Remote) - Type: FullTime - Salary: null